Every Sales person in every industry struggles to get some of their top prospects to respond to their e-mails or calls no matter how good their marketing efforts are. In fact, one marketing and management expert says that cold calling has only a 2% success rate. 2%? That's terrible! But there is a much more effective method to get responses.

 

The best--and most significant--way to literally put your Sales team face-to-face with prospects is through in-person events. Consider these stats from a recent research report:

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• 83% of brands see increased sales from event marketing

• 89% of professionals agree that face-to-face interaction is the best way to close business deals

• 74% of event attendees say that their opinion of the hosting company and brand improved after attending an event

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If you're currently hosting webinars, think about this: Those events might bring in registrations, but they don't place Sales directly in front of anyone, and attendees will continue to ignore Sales' calls post-event. In-person events consistently and successfully smash that resistance.

 

I have been ideating, planning, and executing on corporate events of all sizes and types for 20 years. I am passionate about in-person events and the value they bring to attendees and organizations because I've witnessed firsthand the incredibly positive and powerful difference they can make to Sales, customers, and internal teams. Nothing builds teamwork and trust like in-person events.

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In fact, in-person events will:

• catapult you ahead of your competitors

• encourage prospects to meet with your onsite Sales team

• develop trust in your organization

• pack your company's pipeline

 

From one-day workshops and golf outings to multiple-day women's summits, C-level retreats, tradeshows, and customer conferences, I will partner with you to develop and market memorable experiences for customers, prospective customers, and staff.

 

Whether you need help with a 50-person event or a 5,000-person event, I have the experience, contacts, and enthusiasm to create a program that will WOW your attendees and help boost your organization's brand, retention, Sales pipeline, and ROI. Together, we can develop powerful events that empower your people!

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